An Issue Of Cell Phones in School - Free Essay Example

When teenagers leave their phones at home they tend to freak out and they think they are missing out on a lot. But in reality they arent missing out on anything, teenagers want to be so wrapped up in whats going on in. Using cellphones in class interferes with students education, teenagers tend to worry more about whats on their phone than what they are learning in school. Teenagers who are trying to study, get easily distracted from the kids who do pull out their phones,guys like to play music and play games on their phones. Those who use their phones they use them to cheat on test text, each other for the answers. Teenagers are walking to school with cell phones in their hands, teenagers are walking with their heads down so they dont know where theyre going so they dont pay attention. When teenagers wake up in the morning and go to sleep they are on their phone checking what they missed. With devices it makes it harder for teenagers who are struggling in school to concentrate. It doesnt matter how old or mature you are, you still cant resist on being on your phone because its tempting not to be on it. In 2017, the top 3 apps were facebook, youtube, and facebook messenger. The percentages for these apps are 81%, 71%, and 68%. This is just proving that teenagers are on their phones more than we think. The new trending apps today are snapchat, instagram , and twitter. All social media has an age limit, more than half the teenagers on social media lie about their age. So when apps are asking them how old theyre, teenagers lie about it because they want to be sneaky so they can get what that app is offering them. Social media is changing and is Molina 2 also becoming more advanced. With social media becoming more advanced its getting harder for teenagers and kids to get off of their phones and really pay attention to whats going on around them. In 2015 a research paper was done by Centre for Economic Performance at the London School of Economics   found that that student test scores improve by 6.4 percent when cell phones are banned at schools and that there are no significant academic gains when we the ban is ignored (Cite). Phones are negatively affecting teenagers academics when you see teenagers the first thing you notice about them is that they have headphones in and using their phones. This became relevant because teenagers and kids are not paying attention to who theyre texting. Nowadays teenagers are going on the internet are communicatin g with strangers and they dont even know who they are taking to. Cell phones have become more attached to teenagers hands than they have ever been. And with that comes a lot of texting and cyber bullying, most teenagers are getting bullied on social media. Teenagers are shutting down and committing suicide because what other teenagers are doing to each other and the victim that is being bullied their academics. They are being put down so when they go home they cant focus on what happened during class. Cyberbullying is happening under everyones noses and when a teenager or kid is acting differently no one notices. Sometimes teenagers do use cellphones for positive things but when teenagers arent being monitored closely they go off and do their own thing that isnt school related. Most teenagers dont understand that when theyre on their phones. During school they are losing important information and when they lose that information they get behind. During school hours cell phones should be turned off completely or be put in a box where they cant touch it. And when a cell phones goes off it disrupts the entire class because everyone is trying to figure out Molina 3 whose phone is going off. If students where to actually turn off their cell phones their testing and homework averages would actually go up and they would be motivated to do what they have to do for school. In Middle School the percentage of the teenagers that use their phones is 68%and in High School the percentage is about 89% that teenagers use their phones. In middle school the students dont need phones its not necessary. Middle Schoolers are somewhat more independent, they go beyond to achieve their goals. Some middle schoolers know what they want. If they know what it takes to get what they want they will go and get it without hesitation, as for High Schoolers they will procrastinate and will wait till the last minute to get things done. In 2011, a survey was done on how many students have a phone from 3rd graders to 5th graders had a phone. Middle and HIgh Schoolers also have a phone, students have phones are getting younger and younger. 39% of fifth graders have phones and 20% of third graders have phones. When children are starting off younger with cell phones their brain is being wired to have a cellular device in their hand. And when children are being taught to use a phone a t a young age is wrong because their brain isnt fully developed. It is very different for adults to have phones glued to hands because they are constantly making business calls for work. But, when its children or teenagers theyre using cell phones for a different cause theyre using it for snapchat and instagram and to make the one important call to their friend. In 2009, a study was done that teens are being proved that kids are texting and emailing more than phone calls. And that they are using less cell phone usage and texting more. Nevertheless, todays new communication preferences have created a perception gap between generations ( Cite). Cell phones have pros and cons to them people could use them very differently people can access the web easily whenever they want or where ever theyre at. Parents can use it for a tracking capabilities so if a child is lost they could go on and find their Molina 4 location. It is also great because there are children out there that are still innocent so they are responsible for their self beings. Technology is growing faster, now in classrooms high and middle schoolers are getting comfortable. That they can have computers and devices during class because theyre allowing computers to be used. What teenagers think is that everything is a joke that they dont have to pass their classes. But, when they want to graduate they are finally waiting to the last minute to do everything because on how long they procrastinated. Teenagers are procrastinating everything nowadays because they re concentrated on one thing and that is their phone. Cell phones are taking a big part in everybodys life today for all kinds of reasons teenagers can be on a role with doing homework. When teenagers are doing good during school theyre on a role and they have one thing that is distracting them. Phones are being abused by teenagers because theyre are abusing the schools policy. Schools dont have control over what kids are doing on them but the schools do have control over how theyre being used and when theyre using them. Schools should start taking phones away because teenagers are sneaking off and being sneaky and hiding what they are doing. For instance teenagers are taking picture with their phones to cheat on test. Theyre sneaking off going into restrooms and hiding from teachers and administrators. Just because teenagers think that since theyre not going to get caught teenagers will get caught one day. When the teachers just throughs in a pop quiz one day and they forgot to study their grades will reflect off of them. Nowadays, teenagers dont want to put in the work mostly they just want to stay home and watch Netflix. Being teenagers arent easy neither is being an adult but when it comes to being responsible teenagers get lazy. Every single person on earth gets overwhelmed with things in their life because some people may have crazier lives than others but, teenagers can overcome Molina 5 it so they arent as stressed like everybody else. Teenagers have low self of steam and what every teenager knows how to do best is hide away from their problems. Just because you think you can escape your problems you cant because they will always be right behind you. New technology has changed the classroom perspectives from day one, teachers are noticing that teenagers are falling asleep in class from the lack of sleep that tenagers are getting at home. Teenagers are falling asleep in class because they are staying up all night on their phones. Teenagers get phone calls and when they get a phone call it disrup ts the class when a phone goes off. Cutting down screen time can help teenagers concentrate on school because in younger children to much screen time is a lot for children to handle. When teenagers and children get to much screen time it can cause them to have attention problems, anxiety, depression, difficulty sleeping, and weight gain. Teenagers and children are going straight to their phones and its becoming a routine and its becoming difficult for teenagers to put their phones away. Cellular devices are changing everybodys life for a good and bad cause. Teenagers have a really hard time with time management, teenagers take every opportunity they can get while being on their phones. Some teenagers say that they can listen to music while doing homework to concentrate. Some teenagers dont understand that sometimes other kids dont have cell phones and that makes other kids do things. For instance when a teenagers are carrying the newest phones other kids around might feel intimidated by others because of what they have . Some teenagers and children dont know how to cope with their feelings so when kids are feeling intimidated by other kids they go and steal their stuff. College students have a better tendency of using technology in classes because when the professor is talking to the students are actually taking notes. They use their phones to Molina 6 record what they said and they use computers to take notes on. Therefore when it comes to high and middle schoolers they just abuse the power. When it comes to to managing the phones in class the kids have no respect for the teachers because they rather be on their cell phones. Students tend to become more overwhelmed at school when it comes to them paying attention in class. They are constantly waiting for their phones to go off because they think they are waiting for that important message or follower to come in. But in reality nothing is that important unless you are waiting for the job youve been waiting for to call you back. Its all anxiety when they feel that vibration on their back pocket their first reaction is to see who texted them. Teenagers have no hesitation to pick up their phone and see whats going on in social media. But, they are hesitant to do their homework and classwork some kids are reliable to do their assignments but, how is it fare to those kids. There are kids who are actually trying in the classroom but, the kids that are getting notice are the ones that are on their phones or the ones getting in trouble. Students dont understand the frustration when it comes to the teachers having to tell the classroom to put their phones away. Students are becoming more advanced in technology because teenagers are learning new techniques to the new social media. Everybody struggles with something in life and when it comes to teenagers and children they tend to take everything persona l. Teenagers and kids dont know how to exactly talk to each other and when it comes to social media they post their emotions. They want someone to respond to their post because they are seeking attention because its a cry for help. When teenagers and children run to their phones they are trying to find an escape from their problem they either sleep or the post about it. Teenagers and children are always looking for escapes because when they are on their phones they dont have telling them what to do or how to do something. So when Molina 7 they are locked in their phones that is there escape of telling people to leave them alone. But when it comes to school they are trying to get peoples attention. Back in 2012 smartphones werent that advanced over the years technology has grown rapidly and is continuing to grow rapidly. With teenagers running around with phones on their hands theyre not paying attention to what is going on around them. Technology wasnt that advanced when landlines where around, technology was starting to come around but since than it has advanced way more than ever. Before teachers where writing on chalkboards and now teachers are putting powerpoints together and putting it on the projector. Computers and televisions were way different than today. Now they are coming out with a car that can drive you anywhere that you want where eve n you dont have to press the gas. Technology has its positive and negative outcomes, a few positive things are that everybody has technology all in their hands if someone wanted to look up something the can jump right on their phone. If parents wanted to track their children they can do so. But technology can also be bad because when it come to certain things like cyberbullying and cyber bullying has become an issue with most schools around the world. And we also have hackers around the world to break into peoples bank account and steal all their money. So with technology running through everybodys hands it can be looked at as positive or negative way. Technology wont stop growing and it wont stop improving because its in high demand, the future of society is becoming more reliable on technology. Teenagers and children are becoming advanced with technology because they are finding new techniques on how to better our society. When its come down to teenagers learning in a classroom they are more focused on one thing and that is when they can go on their phone. Technology is changing everyones life by the minute because on how rapidly everyone is adapting to the new society. Molina 8 Nowadays everybody is looking at their phone to have a conversation nobody is talking face to face like how they did back then now everything is done by technology

Computer Technology And The Military During The Cold War Era

Early computer art stemmed from an unlikely place and as the computer technology advanced, minimized, and became affordable, the computer turned into the most important invention of the modern age and has been implemented in almost every aspect of human life. Like video art, computer art started small and progressed with the technology and now is a tool used for many digital mediums. The origin of the computer resides with the military. The computer itself was created by the military during the Cold War era, when we were in a technological race with Russia. This race was the fuel for massive advancements in technology especially in the sector of computer intelligence. The first Computer’s were physically large enough to fill an entire room. They were used to manage large quantities of data in textual and numerical form. The government backed certain research facilities in the advancement of the computer and some investigated and experimented in computer technology with art and music. 1 Prior to the digital computer, some artists were using manual devices like the oscilloscope, which displayed the waves of an electric signal. Artists like Ben Laposky would record the waves moving by photographing them with long exposure. Because the waves were constantly moving the photographs would show the fluid shape of the wave and its motion.2 Moving forward to the 1960’s, Bell Laboratories, one of the research facilities funded by the government for computer intelligence research,Show MoreRelated The Cold War Era Essay example1046 Words   |  5 PagesThe Cold War Era Works Cited Missing The late 1940s to the mid 1980s the American society saw what could quite possibly be titled the biggest technological effect on society. This era, The Cold War, was a period in which fear of attack or invasion and a need to be superior reigned in the American society. It led to the development of space technology, during the Space Race, communication systems, and military technology in what has been appropriately deemed the Arms Race. On OctoberRead MoreThe Positive Impacts of Events During the 18th Century747 Words   |  3 PagesAmericans, womens rights and emancipation, focus on the environment and focus of new culture all began to create positive impact’s for social America at the time. Underdeveloped societies lack modern technology needed to advance further in the future. For example where would we be today without a computer to use everyday, probably still handwriting in cursive our papers and notes for school and work. In addition the social barrier it broke, imagine if we had no social networks or information forumsRead MoreEconomic Impact Of The Space Race1486 Words   |  6 PagesUnited States and the Soviet Union that occurred during the Cold War. They competed for dominance in space technology and spaceflight, which spurred many significant inventions and events. Some of these inventions and events include the first-ever landing on the moon, the first artificial satellite to be launched into the Earth’s orbit, the establishment of NASA, the invention of the microprocessor computer, the invention of satellite communication technology, and other direct and indirect impacts. EachRead MoreThe Cold War and Its Effect on The History of America Essay1706 Words   |  7 Pages The Cold War was the ideological conflict between the two superpowers of the world, the democratic United States of America and the communist Soviet Union. For over fifty years the two superpowers fought each other indirectly for power and control of the world. The Cold War started after the end of the Second World War in 1945 when the eyes of both superpowers were no longer looking at Nazi Germany, but instead at each other and the fate of the rest of the world. The Cold War began after the SecondRead MoreThe Invention Of The World War II1367 Words   |  6 Pageshistory, war has been both a cause and a means of solving political conflict (Military Technology). The technology used in a war determines the strategies, methods, and almost every other aspect of the war (Military Technology). There have been many pivotal points in warfare driven by advancements in technology. For instance, the invention of gunpowder eventually led to the creation of many new weapons which called for cha nges in the way battles were fought. 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This paper looks to examine the similarities and differences between surveillance in the government today and surveillance in the government during the Cold War. It will address the effects these events have or had on society while examiningRead MoreWhat Is the Difference Between the Battlefield and the Battlespace, and How Will This Difference Shape Conflict in the 21st Century?1649 Words   |  7 Pagesis the difference between the battlefield and the battlespace, and how will this difference shape conflict in the 21st century? Introduction Technology is changing conflict, not only by improving the tools used in conflict but the spaces conflicts are held. Conflicts are moving from the traditional â€Å"field† of battle, in which two opposing militaries faced each other and charged, to long range missiles, urban warfare and cyber warfare. This paper will explain the differences between â€Å"battlefield†Read MoreThe New Right By Ronald Reagan974 Words   |  4 Pages In the mid to late 1900s, the development and rise of the New Right sparked a new era in American life. The New Right was a political conservative group that criticized the liberalism of the Great Society as well as the conservative activists that had any association with the sexual revolution and with feminism.The success of the New Right depended on considering both the interests of both moral and economic conservatives. The alliance, of the New Right, shifted from supporting Barry GoldwaterRead MoreCause And Impact Of The Cold War Essay 1556 Words   |  7 PagesWhat was the Cold War and what impact did it have globally during the 20th century? To understand the Cold War and the many sides that there were to it, you must understand how the world got to that point. Many contributing factors led to this conflict and existed during this time. The purpose of this paper is to examine the cause and effect that this â€Å"war† had on the planet and its effect is holds on history, even to this day. The Cold War is defined as â€Å"a conflict over ideological differences

Serial Killer - Original Writing - 1425 Words

When you hear the words serial killer, you instantly think about people like Jeffrey Dahmer, Ed Gein, Ted Bundy, or Charles Manson. You don t think about a family man with a wife and two children, county board member, President of the church congregation council, or a Cub Scout leader. Dennis Rader possessed all of these shining attributes. He also possessed a dark secret. This secret had festered in him from an early age and grew as he got older. Dennis Rader had fantasies about bondage, control, and torture which eventually led to murder. Rader s reign of terror began in 1977 and ended with his capture in 2005, almost 30 years later. He labeled his victims as projects. He hunted his prey in stages he described as the trolling stage and stalking stage. He even called the tools used for his trade his hit kit. Dennis Rader was a stone cold killer who had no plans of stopping. The letters BTK stands for Bind, Torture and Kill, which was Rader s mode of operation and a name he gave to himself. Throughout the years and in numerous communications with the police, he talked about his need for acknowledgment. In the 1990 s BTK had disappeared from sight when, without explanation, he re-emerged in 2004. This re-emergence was more than likely due to his need for acknowledgment or public attention. In 2004, Rader started sending multiple letters, clues, and photos to the authorities that led to his capture and arrest in 2005. Dennis Rader was born on MarchShow MoreRelatedA Research Study On Serial Killers1710 Words   |  7 PagesPreliminary research identified that serial killers are people who have committed two or more discrete murders, either acting alone or with another person. A number of secondary sources present information stating that serial killers usually fall into the following categories: Visionary, Mission-Oriented, Hedonistic and Power/Control. 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The cultural phenomenon of Jack the Ripper will be addressed in how this both fuels the mediaRead MoreCharacter Analysis Of Hannibal Lecter1543 Words   |  7 Pagesvillain become a villain? Is it not all just based on our society’s views on what is right and what is wrong? After binging Hannibal, this is pretty much all I could think for several days. One moment you’re hoping that whoever this cannibalistic serial killer is, gets caught and put away for a long, long time and then the next moment, you’ve fallen in love with him. It’s really quite a rollercoaster. This show raises a lot of questions about morality, it aims to take your preconceived notions aboutRead MoreSerial Killers, By Flannery O Connor1209 Words   |  5 Pagesable to shoot, bludgeon, or torture a whole family and then sleep peacefully just hours after. Serial Killers have piqued the American public’s interest for generations. 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Blood Contamination From Donors For Hiv / Aids - 1626 Words

Blood contamination from donors was not screened in centuries before, which did not eliminate any possible infectious disease transmission. For example, HIV and Hepatitis was easily circulated through blood donations because the technology was not born yet. There are several departments in the CDC that function together to sample, screen, and test all blood donors for any diseases. The National Center for HIV / AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP), the Center for Surveillance, Epidemiology and Laboratory Services, American Cross, Food and Drug Administration (FDA), and the American Society of Hematology (ASH) all work together solved the blood contamination through human error problem. According to Menon, M., Graves, L., McCombs, K., Hise, K., Silk, B., Kuehnert, M., Lynch, M. (2013), â€Å"Bacterial contamination of blood components was the second most frequently reposted cause of transfusion-related fatalities reported to the Food and Drug Administration, the m ost frequent cause of fatality being hemolytic transfusion reactions† (p. 1974). The NCHHSTP along with other agencies are committed to the public health safety in surveillance, prevention research, and programs to control any diseases spread by blood transfusions. In the 1600s, a British physician learned that blood could circulate and soon after that blood transfusions occurred, but it was not discovered that there were three human blood types until the 1900s. There were several people dying fromShow MoreRelatedProblem And Extent Of Hiv / Aids1539 Words   |  7 PagesProblem and Extent of HIV/AIDS Impact in China From the narrative, Dazou merely represents one of the thousands of people who have contracted HIV through paid plasma plasma donation and unhygienic blood banks. 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As a result, reduces the responsiveness of the organism to cope with opportunistic infections caused by viruses, bacteria, protozoa, fungi and other microorganisms. At the moment in which the AIDS virus is spreading with frightening speed and very dangerous and that there is a collective concern about AIDSRead MoreThe Treatment Of Blood Transfusion864 Words   |  4 Pages Blood transfusion has been performed for centuries after the three blood types were discovered. However, only in 1907 the first fairly safe blood transfusion happened after the fourth type of blood was discovered by Dr. Reuben Ottenberg of Mount Sinai Hospital in New York. Researcher in Brussels and Bueno Aires found that Sodium Citrate prevents blood clotting (Levy, 2015), which made possible to store blood for future transfusions. 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The overall goal of screening, is to choose the most appropriate product from a safe, compatible donor and infuse it into a properly identified and thoroughly tested recipient. The individual blood products undergo screening differently to each-other, there are many different formsRead MoreManaging and Controlling the Risks Associated With the Transmissions of Blood Borne Viruses in the Health Care Setting2485 Words   |  10 Pagesbloodborne virus infection as: ‘Where the blood contains infectious agents that can be transferred into the body of another person giving rise to infection’ (1). Bloodborne viruses can pose an important risk to healthcare workers. The biggest risks lies with contracting HIV, Hepatitis B and Hepatitis C (2). These particular infections have the ability to cause asymptomatic and symptomatic infections. The biggest risk in the hospital is the exposure to blood borne viruses. In the UK alone, there areRead MoreAge Of Aids Part 12563 Words   |  11 PagesBriann Castillo Mrs. O Connor 3319 March 31 2014 Age of AIDs Part 1: Thirty pounds of lost weight, fever and a lung infection, what is it? The mystery shrouded the world in disbelief of this invincible new illness. Who was getting it? Who knew about it? What is our government going to do? What is a question posed time after time, but the answer rarely came. Early in the 1981 a physician saw his first case. The patient thin, frail, lungs infected, SOB, and pneumonia. Studies on the individual continuedRead MoreHIV/AIDS NOTES3444 Words   |  14 PagesEQ 7/2 EQ 7/2 PHT 112: HIV AIDS Determinants, Prevention and Management INTRODUCTION Human behavior plays a key role in most of the disease condition in life. a) Socialization; is a life long process through which individuals in a society develop an awareness of social norms and values; achieve destine of self. b) Norms: Rules and expectations conduct which either prescribes a given type of behavior, or forbid it. c) Values: Culturally defined standards held by human individuals or groups

Essay about Compare and Contrast Two Theories of Gender...

Compare and contrast two theories of gender role development A dominant debate in current psychological research is one on gender development. Psychologists try to understand relative importance of social and cognitive factors. Various theories are brought up in this field and in this essay two of the most standard theory in this field are going to be explained. The theories covered in this essay relate to aspects of children’s thinking that are central to their gender development. This will include, Kohlberg‘s theory of gender development (1966) and Bandura‘s theory of social cognitive development (1986). Theories like these help psychologists understand how and in which way children understand behaviour and which leads them to do so.†¦show more content†¦By reaching the third stage at about seven years, children supposedly understand that gender is not based on external features and influences anymore. Therefore, children have full appreciation of the fact that gender is stable over time and regardless the changes of context or physical appearance. In this theory gender is more seen as a state and various different factors. Evidence for Kohlberg‘s theory is found in Piagets developmental theory. The understanding of consistency in gender is predicted at around the same age as in which Piaget suggested that children start to appreciate conservation, which means that an object and in this case a human being, still remains the same even when it‘s appearance changes. Furthermore, Slaby and Frey conducted a research in which they asked young children what gender they used to be, they are and what gender they are going to be in the future. They identified that children did not realise that gender can not be changed and is stable over time. On the other hand, Bandura explains in his social cognitive theory (1986), which is build on earlier learning approaches, that developmental factors in children are more complex and involve more factors. Bandura‘s emphasis lies on the influences social experiences have on children‘s behaviour. Nevertheless, the theory also indicates that children do also play an active role by observing their environment. For example,Show MoreRelatedEssay on Psychology1023 Words   |  5 Pages†¢behaviourism-the study of behaviour in an objective way. †¢social learning theory/cognitive behaviourism †¢attachment theory †¢evolutionary theory †¢behavioural genetics †¢Piaget’s theory of cognitive development †¢Erikson’s theory †¢developmental systems Define and describe the following research methods †¢correlational study †¢experimental study †¢cross sectional study †¢longitudinal study Study Questions 1. 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Opinionated Immoral and Unethical Rape free essay sample

This paper looks at the feminist view on rape and consensual sex in the law. This paper takes a look at rape and law, and what is considered consented, and /or non-consented intercourse? The author discusses views from the feminist movement with regards to what should be considered rape, and what is sexual autonomy. The paper uses several scenarios for debatable examples, and focuses a good deal on the court system. We as a people are presented with challenging issues in our lives that people face on the daily basis. Our courtrooms are filled with attorneys and judges that make rulings that not only affect the law, but also can establish changes on the decisions and choices that men and women make in their intimate lives. What is considered rape? When an authority figure such as a doctor, or police officer violate their oath and begin to prey on the emotionally handicap or use their respected position for personal satisfaction, they have crossed a line. We will write a custom essay sample on Opinionated Immoral and Unethical Rape or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The line that will be focused on is rape. In the courts we see men that have been charged with the crime of rape. The defense will always seem to go with the argument that she consented or she led me to believe she wanted it. Unfortunately, it is the victim that has to prove her case.

Energy Drink and Red Bull Essay Sample free essay sample

Red Bull is the leader of the energy drink market. Red Bull is an Austrian produced energy drink. It competes in a really narrow niche of the carbonated soft drink market. The find of Red Bull was made during a concern trip to Hong Kong in the 1980’s by an Austrian enterpriser. Dietrich Mateschitz. Its chief focal point was Europe. as this portion of the universe was yet to be established within the energy drinks market. Though. the unusual high measures of caffeine in the ingredients. was traveling to turn out a hard undertaking to make. Red Bull is a non – alky energy drink. This merchandise falls under the class of soft drinks which can be divided into sub-segments of which one of these is energy and athleticss drinks. Since 1996 the market of soft drinks has grown by 5 % and by 1997 it reached it a entire sum of ?6. 89bn. which is an equivalent of 10bn liters. Red Bull is the leader of the energy drink market. This company performs an one-year turnover of more than 3 billion Euros. As we will see in this study. polemics. Nonconformist. mastermind selling are. among others. the ingredients that made Red Bull the star merchandise of Energy Drink Segment in the universe. For more than 20 old ages. Red Bull has managed to set up itself brightly in the universe. The ground for taking Red Bull? Most of the people have one twenty-four hours see or heard about the trade name Red Bull. Red Bull is an energy drink that comes from the version of the Thai energy drink â€Å"Krating Daeng† . which means â€Å"Red Bull† . The ground of pick consequences in a cultural factor. In fact Red Bull is a merchandise that is aiming immature clients. It means that. pupils are the most concerned by Red Bull so this is a merchandise that can impact any of us. Besides it is a â€Å"trendy product† in others words a stylish merchandise: nowadays everyone has already tasted a Red Bull. In this study. we will analyze Red Bull and the environment in which the company evolves. its mark and positioning trough selling tools. It will enable us to understand how Red Bull managed to make its leader place. Selling Audited accountMerchandise portfolioRed bull has within its portfolio. 4 successful merchandises ; ruddy bull energy drink. ruddy bull sugar free. ruddy bull Cola and ruddy bull shootings. To see how each merchandise lies within its market portion. the BCG matrix theoretical account can be used. This type of analysis provides a utile penetration into likely chances and jobs associated with a peculiar merchandise. ( Brassington A ; Pettitt. 2005. pg 400 ) HIGH MEDIUM Question Mark Red bull ColaStarRed bull energy drinkRed bull sugar free Cash CowDogRed bull shootingsLow The BCG matrix suggests following schemes: * Promotion of Red Bull Cola should be carried out globally to distribute awareness * Product Development by presenting taurine free ruddy bull and other spirits Gross saless calculating Goals Recorded are for the undermentioned twelvemonth ( March 2011?February 2012 ) * GrossThrough the undermentioned twelvemonth. Red Bull has set a end to increase gross by 20 % $ 6. 22 billion. By deriving clients in a new demographic. every bit good as let go ofing a revamped run. Red Bull believes this is possible. * Market Share Red Bull anticipates through the undermentioned twelvemonth to be able to increase its market portion by 10 % . raising it to 58 % of the market portion. Through assorted media channel. Red Bull has set a end to put itself farther in front from all rivals and construct an undeniable trade name trueness among a different demographic. The Macroenvironment * Political and legalRed Bull was introduced into the market as a new non-alcoholic drink with a new construct. viz. energy drink. At first this proved to be really hard as Health Organisations was leery that Red Bull could be a starter drug. Their ideas and intuitions even increased after rumor that Red Bull contains ingredients like bull’s saddle sores. However. the fact that Red Bull has been used in Australia for 9 old ages and in Asia even for 30 old ages without any ailments led to increased assurance. A survey carried out by an independent institute ( ISME ) in 1998 proved that Red Bull has stimulating effects like caffeine. but does non take to dependence. Red Bull still needs to be approved by each state where it shall be sold. which is a really clip consuming and hence really expensive. Some states still have uncertainties about Red Bull like e. g. Hungary where Red Bull is out. Initially this was besides the job in the UK. where Red Bull was merely allowed to be sol d after its harmlessness had sufficiently be proven. * Economic Red Bull faces small exposure to economic rhythms as it is a particular drink. functioning a niche market. Their mark markets are jocks. pupils and difficult working people. who need a lift. a encouragement of energy. Through their well positioned advertizements their gross revenues are increasing. * Social Unlike the 1980’s. where cipher wanted to seek it. people are now much more unfastened to new experiences. There is more of a assurance to seek it. because any wellness concerns were cleared by administrations like the ISME. The clients are male and females. who are really clean or work really hard. At the minute Red Bull has a really voguish image and gets sold in a batch of bars and nines. where it is frequently assorted with Vodka which is besides known as white bull. * TechnologicalRed Bull gets entirely produced in Austria from where it is exported to 28 states. There are two grounds why it does non acquire produced in any other state. This guaranties that it has the same in gustatory sensation. Red Bull wants to guarantee that it tastes the same all over the universe. Red Bull is usually produced in 250ml tins. but glass bottles are an alternate in the instance that they run out of tins -which has happened before. * Environment The can is made of reclaimable aluminum and hence environmentally friendly. Glass bottles can besides be recycled and hence do non harm the environment either. This might give the company a competitory advantage when ordinances become stricter in the remainder of the universe. RivalsEnergy Drinks have become really celebrated in the last decennary. During the last 10 old ages. there were 100s of them being established around the universe. All of these are successfully marketed as energy disbursement and the drinks are a really suited sociable with intoxicant. In the UK. the development in the energy drink market has merely grown somewhat compared to that of America. There are merely really few serious rivals of Red Bull in the UK. So far the serious direct rivals of Red Bull in the UK are the undermentioned: Purdey’s Gold High Energy Ingredients: Vitamins. Sugars. Herbs and Carbohydrate Design: Aureate 325ml bottle Monetary value: ? 1. 03 Family: Glucose and High Energy Drinks hypertext transfer protocol: //www. drawert. com/red_bull_5. php AnilIngredients: Wolberry. Guarana and Schizandra Design: Blue 375ml bottle Monetary value: ? 0. 79 Family: Glucose and High Energy Drinks Marketing: Natural Quality Refreshment ; Sampling and Press Ads Lipovitan B3 1997 launched in the UK. in Japan since 1962Ingredients: Taurin and Caffeine ( smaller sums ) Design: Aureate 250ml can Price: ? 0. 99 Family: High Energy Drinks Marketing: High Quality. delightful and healthy. extended Television Ads. Press Ads. Outdoor. Sampling Lucozade Energy Ingredients: Caffeine. Glucose ( aimaimitate Red Bull ) Design: 350ml can / 300ml bottle in Lucozade design Monetary value: ? 0. 49 Family: Glucose and High Energy Drinks Marketing: Suiting the Lucozade Family Indirect rivals are those from the glucose energy drink household. The largest distributer of those drinks in England is Lucozade with a immense merchandise scope because it offers many different spirits. Lucozade owns about 90 % of the market portion of athleticss drinks which likely is the consequence of high media disbursement and the tradition of the company ( 1927 ) . It is a household trade name name that has past down from coevalss. Swot analysis* StrengthsIts market leading – globally within the energy drinks market. Marketing attempt – a batch of publicities and its good targeted runs and sponsorships. Its trade name individuality – it is strong. fresh and stylish. * FailingsIts monetary values are good above the norm for this drinks market. Its deficiency of invention – there are a batch of rivals in the market who have their ain alone merchandising point which leaves Red Bull behind. Its failure to conceal the formula – which is printed on the side of the can. * Opportunities To widen its merchandise line farther – to assist retain the market portion. To travel hard on the procedure of advertisement and publicities.The client acknowledgment through sponsorship or athleticss events. * MenacesHealth concerns – the authorities is fastening up on its regulations for a high caffeine content. Its customer’s consciousness of wellness and good being – people may turn to an alternate drinks as they may look healthier. Organic merchandises are going more popular so may steal some of Red Bulls market portion. Cleavage Red Bull looked at its clients life styles. non merely to cover the demographics of its merchandise but to acquire a existent sense of the its clients attitudes. beliefs and aspirations. Plummer ( 1974 ) was an early advocate of lifestyle cleavage. interrupting it down into four chief classs: activities. involvements. sentiments and demographics ( Brassington A ; Pettitt. 2005. pg 117 ) . Red Bull used this as portion of their cleavage procedure. This is how it sees its mark client. * Demographic This is a large age group of 15 – 60. Though it specifically thought that Red Bull was originally aimed its merchandise at pupils. it was besides produced to appeal to athleticss work forces and adult female and utmost athleticss individual. Our jocks are acquiring younger and as a state there is besides the publicity of a healthier life style. * Psychographic – sentiments Red Bull needed to appeal to clients who indulged in content. These people are besides really witting of their image. So instead than buy an mean energy drink. regardless of monetary value the demand was to hold the best energy drink and most widely known. This would besides take to influential selling. These types of people love to be influenced and are non able to command it. * Activities – behavior This type of individual has the demand to pass a batch of money. Money may or non be an issue but for this type of individual. money is non an issue instead than a demand. There is besides the demand to suit in a nine or society and it is extremely stylish to be in a tendency. * Interests This is aim at people with high physical active life styles. Red Bull is the right drink to maintain them high in energy. We besides look at people who enjoy traveling out to dine a batch. It is particularly in the younger market to now imbibe ruddy bull or have a vodka and ruddy bull mix with your nutrient. normally known as white bull. When we look at the above analysis. it is clear to see this revolves around the demands. wants and demands. There are three basic needs that Red Bull satisfies. physical. societal and single. It is really interesting to see that Red Bull is non merely a drink but is a incentive. We can see how from Maslow ( 1954 ) hierarchy of demands theory that until the underside theory has been fulfilled we are unable to actuate ourselves to the following. Physiological demands are basic feelings such as hungriness and thirst that can be powerful driving forces. ( Brassington A ; Pettitt. 2005. pg 79 ) Though Red Bull has distributed its drinks in over 20 states it would non be really utile to curtail the mark market to the geographic countries every bit good as the psychographic cleavage for the targeted consumer that’s because for a merchandise like Red Bull it would be to far to contract as it cuts across life styles. So the best solution would be to put the mark market as a behavioral cleavage ( Drawert 2011 ) . Viral SellingIn recent old ages. the viral selling scheme is widely practiced by companies because it meets the cardinal desire of sellers in footings of bombilation and distributing the word around in a really speedy and cheap manner. Now many companies use a batch of societal networking sites as portion of their viral selling scheme. The success of a viral selling run is based on the rules that people want to be amusing. cool. rich and loved. Red Bull gives people the chance to believe or accomplish in one of these rules by them come ining an utmost athleticss competition. This so develops a really amusing viral picture which is used in the viral selling adverts and is aimed for the people to go through around. so there is the uninterrupted success of advancing ruddy bull. When Red Bull foremost hit the UK market it is believed that its stigmatization scheme was revolutionised by utilizing a tactic called anti-brand. This scheme is used because the competition Red Bull faced was from Lucozade. Not merely had this been the biggest energy drink in the UK for many old ages. it was besides used by all ages as a medical specialty type merchandise in the assistance to comfort colds and grippe. Red bull relied on unusual methods of marketing such as bombilation selling or word of oral cavity. To make this with an instant consequence. it needs was to make a trade name image that is associated with the young person as there was no possibility of winning over the older coevalss who had a strong belief in the merchandise they had ever been associated with. Lucozade. It associates itself with the youth civilization with escapade related athleticss such as mountain biking. snow embarkation. motor athleticss and dance music. To guarantee that viral selling worked good. Red Bull has ensured that its trade name is seeable on the street by the followers: * Its oculus catching logo was designed to advance Red Bull as a vernal energy drink. * DJs are given free Red Bull and asked to go forth their empty tins on hot spots such as voguish bars. saloons and nines. * Peoples on the street who are spotted as being in demand of energy are frequently stopped and given a free can of Red Bull. * The usage of autos and trucks as a show. They are painted ruddy and Ag with a elephantine Red Bull can on top of the vehicle. Who is likely to lose that. One of its most effectual communicating schemes is how Red Bull uses above-the-line advertisement as a tactic to construct up its image and consciousness. It introduced the run called ‘Red Bull gives you wings’ to reflect the trade names personality of being capturing. witty and unpredictable. Marketing MixRed Bull has a great image and is the market leader. Therefore is has two aims: Keeping the lead and seeking to widen it by making farther consumer demands for Red Bull * ProductThe merchandise is all right as it is. over 60 % of the under 30 twelvemonth old Germans recognise the trade name unassisted. Peoples are happy with the merchandise. Merely the image can be strengthened. * Monetary valueBesides the monetary value should remain the same. a high monetary value is inadmissible to maintain the image of a high quality merchandise. Lone topographic point and publicity can add farther value to the image. * Topographic pointIn 1998 merely 20 % of Red Bull’s gross revenues were distributed through retail. As Red Bull is a public-service corporation drink. consumers merely buy it on occasion. Therefore they do non needfully purchase the drink in supermarkets. but instead at gasoline Stationss or package store retail merchants. As Red Bull has already reached market leading in the remainder of Europe with lifting gross revenues figures. the company will hold a influence on the jobbers merchandise displaying policy ( PDP ) . In the close hereafter Red Bull will go a more constituted and demanded trade name. * Promotion Red Bull has already increased its budget ; the end is up to 50 % of grosss. A high per centum of the budget is spent on patronizing. In the hereafter Red Bull should widen the publicity and ad-activities in order to keep their leader place ; there shall be more Red Bull stands at ski huts giving a manner Red Bull mix drinks. which are a mixture of Red Bull and bubbly. DecisionHow far can Red bull continue to transport this merchandise? . Even though the company does bring forth other merchandises. we can see from the BCG Matrix theoretical account that its star merchandise is the original Energy drink. The star promotes a successful leading merchandise but for how long? There is besides a concern of the mark market coevals ‘y’ . For how long can a tendency develop for and how long will this young person go on to be trade name loyal particularly with so much unemployment. which is can they afford to be loyal? I believe Red Bulls biggest frights are at that place rivals. Giants such as Pepsis and coke do non hold to travel to the same advertisement lengths as Red Bull. They are so good known globally and they both have immense merchandise portfolios compared to Red Bull. These merchandises could besides go major factors in the energy imbibe class excessively. Mateschitz. T he laminitis of Red Bull believes that he created this market and if its merchandise is appreciated. that the lone merchandise in this class is the original merchandise. Who wants to purchase a Rolex which is made in Taiwan. If Red Bull wants to go on with its market place so the company do truly necessitate to see widening the Red Bull trade name or is will Red Bull easy fade from the energy drinks market. The one chance that Red Bull has is that even in tough economic times. every twelvemonth the company net incomes still continue to turn. May be Red Bull need to reconsider its selling section because at the minute people merely associate Red Bull with a peculiar activity or demand at a peculiar clip of the twenty-four hours. The demand possibly to turn it around as a more soci ally used drink and merely non for those who lack energy. Bibliography Brassington. F. . Pettitt. S. ( 2005 ) Necessities of Marketing. Harlow: Pearson Education Limited Drawert. ( 2011 ) . The Marketing Strategy of Redbull [ Online ] . Available at lt ; hypertext transfer protocol: //www. drawert. com/red_bull_1. php gt ; [ Accessed 28th May 2011 ] Scribd. ( 2011 ) . Red Bulls Marketing Mix [ Online ] . Available at lt ; hypertext transfer protocol: //www. scribd. com/doc/19489027/Red-Bulls-Marketing-Mix gt ; [ Accessed 22nd May 2011 ] Redbull. ( 2011 ) . Merchandises and Company [ Online ] . Available at lt ; hypertext transfer protocol: //www. redbull. co. uk/cs/Satellite/en_UK/red-bull-energy-drink/001243026254412 gt ; [ Accessed 10th May 2011 ] Yaqoob. M. ( 2011 ) Red Bull Marketing Strategy. The Red Carpet Broadcast [ Online ] . Available at lt ; hypertext transfer protocol: //www. trcb. com/business/marketing/redbull-marketing-strategy-7 375. htm gt ; [ Accessed 20thMay 2011 ]